Home > Album Review > VA “Loving On The Flipside, Sweetfunk and Beat-Heavy Ballads, 1969-77″ | Now-Again Records

VA “Loving On The Flipside, Sweetfunk and Beat-Heavy Ballads, 1969-77″ | Now-Again Records

September 20, 2012 Leave a comment Go to comments

The best soul comp of the year has to go to the extensively researched and compiled anthology from Now-Again Records Loving On The Flipside. Collecting a rare grouping of 7″ pressings on a multitude of labels of material categorized as sweet funk and beat-heavy ballads, these are all heavy soul and funk about love that have that raw and gritty beautiful sounds of the 60′s and 70′s. The liner notes are some of the most expansive I have ever seen, something that is a standard for the Now-Again Records production and research team. Detailing all 21 songs with full photos and the background of the recordings, I can’t help but read the notes over and over from the sheer level of knowledge contained within.

Every song is crafted with the finest touch, showing a remarkable sense of musicianship and range from every artist present. The music is also enhanced sonically where possible, retaining the rich analog sound the recordings were first preserved on. Many of the songs from this anthology are b-sides or lesser known tracks from these brave frontier runners of a different and less aggressive side to the funk sound. Lyrically, most of the pieces are laced with backing harmony groups and shine in a way that can only be characterized by the time. Music can’t be made like this anymore and to have so much of it in one setting has become a very important piece to my music collection.

Loving On The Flipside is an amazing collection of songs recorded in one of the most active musical periods ever. Hearing the past and understanding what it offers in terms of culture is a defining feature of any generation and the message of love that breathes on every track shows the type of integrity these groups stood for. Deep, lush and vibrant songs from beginning to end, Loving On The Flipside is truly a timeless collection.

-Erik Otis

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